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“Branding makes loyal customers, advocates, even evangelists out of those who buy.” ~James Heaton

My name is Tony de la Riva, and I am an independent art director and graphic designer near San Luis Obispo County, CA. My focus is on branding, identity development, brand management, and strategic visual communication.

I am especially interested in the relationship between branding and marketing, and most of my work is done in direct connection with marketing.

My work is primarily strategic, but the specific applications include logo design, web design, print, packaging, and digital media—or, in short, anything that has your brand on it that’s going to be seen at any time by anyone.

Recent Work: Santa Maria Style Business Branding

Branding and identity for the only-one-of-its-kind, one-stop resource hub for business development in Santa Maria, CA


Recent Post: Six Things Branding Can (& Can’t) Do for Your Business

Six critical things to understand about the strengths and limits of branding, and its relationship to your business


Recent Work: JR Bookkeeping Brand Refinement

Part of a comprehensive brand management + marketing plan for one of Ventura County’s rising small business stars


Recent Work: The Children’s Catechism

Branding & identity for an app that takes a new and creative approach to teaching children the Bible


“Right solutions are grounded in good listening.”

You have a message to tell your customers. You know exactly what makes your product great, and how it makes their lives better. Really great design begins and ends with listening to that.

I believe in an approach to design that starts with you, your product, your story. It’s intentionally client-centric from first to last. It’s a process that doesn’t rely on options or guesswork, but on concrete objectives grounded in good listening.  And it results in solutions that are powerful and profitable.

I believe in solutions, and solutions are the fruit of listening.

“I am impressed with how clearly Tony was able to understand our vision for IBCS and then turn that into an excellent identity that perfectly fits what we’re doing here.”
Jeff Caupp, Dean of Students • International Baptist College & Seminary
“Tony has an unrivaled ability to understand a product and turn that into what it needs to be visually. When powerful, dead-on branding is absolutely critical, there’s just no one else I want working on it.”
Eric Boyd, VIP of Sales and Marketing • The Paddleboard Co.
“I’ve worked with a lot of designers and hands down Tony is the best and easiest to work with. The quality of his work is excellent and his service is second-to-none. I would recommend him to anyone.”
Daniel Morales, Owner • Mr. Reliable Plumbing & Heating

“The quality of the work precedes everything else. And the quality, of course, is my standard.” ~Paul Rand