Project Description

Athlon Fitness & Performance Rebrand & Website Redesign


  • Branding
  • Website Design

  • Print & Design

the line

  • 1 version

  • 0 major revisions

  • 110% client satisfaction


Athlon Fitness & Performance is one of the premier athletic-development gyms on the Central Coast. The only problem is that “gym” doesn’t quite get it, because that invokes images of ‘roid-raging, vein-popping, bench-pressing body builders. But if that makes you think, ‘Ok, so they’re a CrossFit,’ you’d be wrong there, too.

If you want to understand Athlon properly, you’ve got to replace those images of muscles, dumbbells, and drill-sergeant trainers with images of elite athletes, precision performance, and strategic, wholistic, state-of-the-art training.

And that is exactly what we attempted to convey with the Athlon brand refresh.

Athlon is an impressive team of expert trainers with over 70 combined years of higher education in everything from nutrition, to kinesiology, to sports psychology. They coach athletes and highly-driven people who want to achieve their highest levels of fitness and performance, whether on the field or in life. Now they have an image worthy of their brand.

View the Athlon Website ⟶

Athlon-Brand-Refresh-01-Full-LogoAthlon-Brand-Refresh-02-Logo-Before-and-AfterAthlon-Brand-Refresh-03-Word-Mark-DetailAthlon-Brand-Refresh-04-Helmet-Mark-DetailAthlon-Brand-Refresh-05-Logo-Full-ColorAthlon-Brand-Refresh-06-Logo-VariantsAthlon-Brand-Refresh-07-Branded-Swag-BottleAthlon-Brand-Refresh-08-Branded-Swag-HoodieAthlon-Brand-Refresh-09-Branded-Swag-HatAthlon-Brand-Refresh-10-Logo-on-MeshAthlon-Brand-Refresh-11-Business-CardsAthlon-Brand-Refresh-12-Campaign-PostersAthlon Brand Refresh 13 Typographic and UX:UI ElementsAthlon-Brand-Refresh-14-Conclusion