de la Riva Brands exists because, at one point in time, there was a kid growing up in Fresno County that just really liked to draw. It’s not often that we get to pick up the ol’ pencil and paper and just be a kid again, so we really enjoy those rare opportunities when we do.

Liz at Channel Islands Sportfishing in Oxnard had the thought for some time to create some stickers featuring illustrated fish local to the California Coast. Unfortunately she couldn’t find anyone to get the look just right—until she contacted us.

The fish in the illustration is an edgy, ominous-looking California sheephead. Us an’ Liz might be a little biased, but we all feel like we nailed it.