Cornerstone Family Chiropractic (CFC) is a northern-Arizona chiropractor whose target customer loves being free in every way. They value small government and individual liberty, yes, but theirs is also an active family. When they’re not busy at home serving one another, caring for animals, or working in the garden, they’re hiking, camping, and exploring the outdoors. They’re doers, they’re hands-on people, and they’re busy living life. They can’t afford to be hindered by poor health and nagging injuries.
That is precisely why chiropractic care is so important to them. They know that it’s the number-one form of natural, preventative health care, and it helps protect them from problems that would hinder their ability to keep giving life all they’ve got.
Well, they’re in luck, because preventing problems that hinder active families is exactly what Cornerstone does best.
The new Cornerstone brand bridges the communication gap with a visual and verbal voice that speaks loudly at the intersection of what Cornerstone does best and what their target customer values most. Grounded in target-customer research and in-depth brand exploration, the CFC brand consists of a modern-Americana-meets-retro-outdoors style that heavily utilizes northern-Arizona elements—most notably Granite Mountain, one of the iconic landmarks of Prescott, where Cornerstone is located.
For years, Cornerstone has known who they are, who they serve, and how they make their customers’ lives better. Like all of us, however, it’s hard to see the label when you’re inside the jar. We’re grateful for the opportunity they’ve given us to help them step outside themselves and bring clarity to their world.