Jennifer Rogers Brand Development
Overall brand aesthetic is clean, modern, and minimal, with warm, natural vibes.
The JR logomark suggests a ‘cattle brand’-style element, suggestive of the Central Coast region and Paso in particular.
Circular elements and first-word-cap-only sentences convey a conversational, personable voice.
Visually championed throughout are: 1) Jennifer Rogers who, rather than being ‘a real estate agent,’ is the real person who can be trusted to be on your side when you need her most; and 2) the experience of finding your dream home.