Liberty Tours was founded by entrepreneur Daniel Campos, a Ventura County native with tourism industry connections in Washington, D.C. His vision was to start a first-in-class touring operation in the D.C. area that was different than anything else on the market: it would provided luxury, customizable tours for people wanting to experience our Nation’s capitol on their own terms. Everything was in place; all they needed was a luxury image worthy of their luxury product. So they reach out to us.
Overall, the Liberty Tours brand is clean, modern, and elite, yet not inaccessible. It is heavily influenced by an upscale, professional aesthetic, as well as our traditional American heritage, having, as it were, a “posh patriotic” feel. The tree logo mark is based on 1) the actual dimensions of the original Liberty Tree, 2) the torch, which is the universal symbol of liberty, and 3) a strong, elite, dimensioned, line-art style.