Saints Barrel is a new venue in downtown San Luis Obispo that provides the ideal space for people to enjoy each other’s company around good wine and tasty bites. Whether inside or outside on the patio overlooking the San Luis Obispo Creek, groups will find generous accommodations for all to come and taste.
The Saints Barrel team came into the project with two primary objectives in mind for their new brand identity. First, they had already decided on the name, which pays homage both to wine and to the name of the city (Saints = ‘San’ in San Luis Obispo). Second, they knew they liked the idea of a bee because of its cultural and historical significance. As a kind of distant wish, they also expressed the desire to see a barrel incorporated into the identity if at all possible.
We conducted extensive exploration into the Saints Barrel brand itself, along with some in-depth target customer research and a thorough audit of competitors in SLO. The summary of our findings was that it is the space itself—with its deep, organic, wine-themed interior vibe and spacious accommodation for groups looking for great wine and good bites—that makes Saints Barrel unique and superior among competitors, and most appealing to their socially-oriented target customer.
The final result is a sharp, modern, mature identity—a visual + verbal voice laid on a solid, strategic foundation that communicates precisely at the intersection of who Saints Barrel is, what they do best, and what their target customer values most.