Nearly anyone who’s gone through a logo design or a branding project is familiar with the scenario: 3 versions are presented, the client hates all 3 because they all miss the mark by a mile, and 50 rounds of frustrating revisions follow until we land on something we can all live with. We don’t go through that. And it’s not because we’re so irresistibly creative, but because we measure twice—or three times, or four times, or ten times—before we ever start cutting. Our process is grounded in serious listening, learning, and research before we ever do a single sketch. As a result, we typically get it right with just 1 version and sometimes—sometimes—a round of minor adjustments. We understand brands better than anyone else because we listen better than anyone else.
There are no bad clients, only bad processes. You know who you are, who you serve, and what you want out of your next project. A good process unearths that.