Iconic logo designer Paul Rand said that “a logo derives meaning from the quality of the thing it symbolizes.” Straightforward enough—but notice the assumption: a logo symbolizes something. ¶ A logo isn’t simply art. It’s representative of something. It’s symbolic of something. It’s saying something definite. In the truest sense of the word, it is a statement, a punctiliar visual message that must grab attention and communicate the right things about the business, organization, product, service, or cause it represents. Since it’s also the face of your brand—your visual front line that everyone sees first and the shorthand by which they’ll remember you—it’s crucial to get it right, which is exactly what we do best. Read on for details.