Liberty Tours Branding & Identity
Brand Strategy & Positioning
Logo Design & Identity Development
Web Design (coming summer 2018)
The Liberty Tours brand is clean, modern, and elite, yet not inaccessible. On the whole it is heavily influenced by an upscale, professional aesthetic, as well as our traditional American heritage (“posh patriotic,” as it were). The tree logo mark is based on the actual dimensions of the original Liberty Tree; the torch, which is the universal symbol of liberty; and a strong, elite, dimensioned, line-art style.