Project Description

Liberty Tours Branding & Identity

services provided
  • Branding

  • Brand Strategy & Positioning

  • Logo Design & Identity Development

  • Print

  • Web Design (coming summer 2018)

overview

The Liberty Tours brand is clean, modern, and elite, yet not inaccessible. On the whole it is heavily influenced by an upscale, professional aesthetic, as well as our traditional American heritage (“posh patriotic,” as it were). The tree logo mark is based on the actual dimensions of the original Liberty Tree; the torch, which is the universal symbol of liberty; and a strong, elite, dimensioned, line-art style.

Liberty Tours Branding business cards
Liberty Tours Branding logo color versions
Liberty Tours Branding logo construction
Liberty Tours Branding website concept
Liberty Tours Branding team uniform
Liberty Tours Branding billboard
Liberty Tours Branding fleet tour vehicle
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